Oook. Let's start with the good: Overall design is awesome. The product photos look amazing. The wood in the links and the bezel are straight fire. Really nice color, nice finish. Now for the bad: The gold. 1. Brushed finish?! I have never in my life heard someone say oh yeah I really like gold but I wish it was less shiny. I may be mistaken, but I always believed that a big part of the value of gold in terms of aesthetics is the manner in which it reflects light. Maybe this was a design choice and the prototypes with polished gold didn't look right, but I really think this is mistake and makes the watch lower in perceived value. 2. Poor execution on the plating. When you hold the watch off wrist and inspect the band, every single link has exposed steel. Looks like it was painted on. Around here we call that fugazi. The movement - hour and minute hand jump around erratically when adjusting the time. I'm not a watch technician but it strikes me as being a cheap component. The wood in the dial - nice grain pattern. Color could have been a little bit darker but it's nice. It seems like it could've been sanded or sealed better. Seeing the grain patterns is dope but I can see the fibers as well and that doesn't look right to me. Kind of reminds me of the balsa wood gliders my dad would buy me from the corner store. It took me a while to warm up to this watch. It's a really cool concept but it's definitely not the gold plated watch I thought I was getting. It really looks like brass spraypaint. I've got it sitting next to a plated watch from Flud, big difference. Anyway I decided not to post a public review to this effect because I like what you folks are doing and I'm not one to throw salt, but I thought you might appreciate some honest feedback.