It really only takes 5 minutes of your time… I have tried the Liquick Mask and right after just 5 minutes of use, my face is smoothed and its appearance looks subtly blurred kinda like I had just used a photo filter effect. This product is not drying at all and it didn’t leave my face uncomfortably stiff. I did feel a bit of grit from the product itself when washing it off (not necessarily a bad thing). I’m happy to report that this was very easy to wash off. Pros: - Refines your skin giving it an overall clearer appearance. Instant results: softer/smoother, almost blurred/filtered skin. - Not drying at all. - If you don’t mind a “powdery” scent, it’s pleasantly smelling compared to similar products. - Sturdy plastic packinging and liquid texture makes it easy to use/apply (with included silicone sponge). - A portion of profits go to a support center to help young people with disabilities to stay active. - It only takes 5 minutes of your time and is very easy to wash off! Cons: - At $45 USD, it’s definitely not cheap, but you are paying for good packaging, ingredients, and formulation if it helps. - Since this is a multi-tasking product (meant to treat multiple issues), it might not treat a particular issue as well as you might expect (think “jack of all trades but master of none”). - Only available online (it’s not something that you can just pick up at your local Target or Sephora for example). - Solid purple bottle makes it hard to see how much product you have left but seeing as you will probably use this only a couple times a week or so, this should last you a long time despite this and the expensive cost as well. Honestly speaking I’ve never really regularly used a clay/mud mask before so maybe I don’t have much experience with them to compare the Liquick to, but I do know that I love how it only takes 5 minutes to get brighter & smoother skin, and how easy it is to use. I would definitely recommend this product for these reasons alone. As a big fan of double-masking, I definitely recommend using a hydrating/nourishing mask after this to amplify the effects. My favorite thing to do is to use the Liquick after cleansing to kind of clarify my skin and after washing it off, use a hydrating sheet mask or sleeping mask (either right after or later on in my routine). Your skin will definitely be lit from within.