I am a conservative person when in comes to large expenditures. I knew I wanted a heart and arrow cut. Living in Wisconsin I was not able to personally see the ring or diamonds which did not make me feel very comfortable when spending thousands of dollars. But I did my homework and all the information I saw regarding Brian Gavin was very positive - I found nothing negative. Brian also had the cut I was looking for - heart and arrow. When I started talking with Emily she helped me through the process and she was wonderful. Extremely helpful and knowledgeable people who know their stuff. Again, I'm conservative, but something made me trust these people and boy am I glad I followed through on my purchase from them. The ring I purchased exceeded all expectations and I couldn't be happier. They made my special gift to my wife of 25 years extremely special and memorable! I write this so that all of you that are wondering or on the fence, without seeing, will have confidence and knowledge to follow through on your purchase. Thank you Brian Gavin and Emily - I am a customer now for life!